Στη σημερινή ψηφιακή εποχή, οι επιχειρήσεις στο ηλεκτρονικό εμπόριο βασίζονται σε μεγάλο βαθμό στα κανάλια ψηφιακού μάρκετινγκ. Μέσω αυτών προσπαθούν να προσελκύσουν νέους πελάτες, να πραγματοποιήσουν πωλήσεις και να αναπτύξουν σχέσεις με την πελατειακή τους βάση.
We must be mindful to precisely determine engagement For the reason that term is usually utilised loosely to explain quick-time period audience engagement with one conversation, which include each time a prospect engages with an individual landing web page, e mail or social websites update.
Τα διαφορετικά στάδια στα κανάλια ψηφιακού μάρκετινγκ
The funnel is crucial as Every single phase demands nurturing in a means that matches The client’s level of intent. By way of example, anyone at the awareness stage is simply searching, so They might want extra information regarding your item or sector.
Or whenever you look through an internet site, are you currently discovering relatable content material within your journey? Check out the video down below to determine the value of personalization in communication and consumer knowledge (UX).
This in depth PPC guidebook points out every thing you have to know in the event you’re just getting going. You may also use our handy PPC for eCommerce tracker to regulate the budget and targets for your paid out campaigns.
Υπάρχουν αρκετοί λόγοι που το ψηφιακό μάρκετινγκ είναι τόσο αποδοτικό. Αρχικά δεν περιορίζεται γεωγραφικά.
So, digital marketing is about using digital technological innovation to attain marketing goals. There isn't any crucial need to have for digital to normally be different through the marketing Section in general, given that the targets of the two are the identical.
Clodagh O'Brien is usually a articles creator and strategist. Throughout the last 12 several years, she has made and managed articles For lots of SMEs and international manufacturers. She's enthusiastic about digital marketing along with the impact of technological more info innovation on tradition and Modern society. You can find her on Twitter or LinkedIn.
But before you decide to goal everyone, you have to know who you wish to join with. Just how to do that is usually to determine a buyer persona. Place simply just, a purchaser persona is your ideal purchaser. That doesn’t indicate it’s only one particular person, you may have several personas to reflect your various viewers.
Εκμεταλλευτείτε τα πλεονεκτήματα του ψηφιακού μάρκετινγκ
This avoids paying money and time with a campaign that won't ever perform as from your outset you’ve realized the ideal path to go. In case you’re new to A/B testing, just look at our specialist video clip or download our toolkit to discover what’s included.
The final word goal in digital marketing would be to produce qualified prospects - a process of attracting and nurturing prospective customers With all the purpose of changing them into consumers. The more potential customers you might have, the more opportunity You will need to convert them into revenue.
Και τι στο καλό είναι “ποσοστό μετατροπής”, σας ακούω να αναρωτιέστε (και δικαιολογημένα).